did rebel yell bourbon change its name

I thought that moniker just applied to Ole Miss fans. Barrel and Brew is here to provide insightful information around all kinds of spirits, reviews on our favorite liquor, beer, and wine, and provide recipes to make you look like the ultimate backyard bartender. The name, Rebel Yell, was nothing more than a nod to the regions history by a multi-park company trying to be relevant to Virginians. When compared to the lineup of other wheated bourbons, that price is hard to beat. Rebel bourbon is made in Kentucky, the heart of bourbon country. Consider this similar product. Even though I cant think of a past event where anyone was upset or protested, it could happen. People who don't think it tastes very good refer to it as Rebel Scum. Virginia Bourbon is described as being Kentucky Owls rarest and longest-aged expression to date, and Barrell Craft Spirits was awarded Best Bourbon twice at the San Francisco World Spirits Competition. Rebel Whiskey is one of the most widely available wheated bourbons in the United States. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. When you get towards that higher end, you start competing with whiskeys such as Jack Daniels or Makers Mark, which Rebel does not compare to. Christian: The nose on this 1969 Rebel Yell Kentucky Straight Bourbon Whiskey is significantly different than the previous two iterations we have tasted from Stitzel-Weller. By using this site, you agree to our Terms of Use. In media such as movies or video games, the yell is often portrayed as a simple "yee-haw" and in some parts of the United States, "yee-ha". With that effort, the price has went up a bit, too. The original time-honored Rebel Yell recipedates back to 1849, when it was invented atwhat would become the Stitzel-WellerDistillery. Many Van Winkle fans have also embarked to find old bottles of Old Fitzgerald, Weller, and Rebel Yell so they can try some whiskey distilled when Pappy was running the business. In the mid- to late-1850s in the Kansas Territory, "free-state" (meaning anti-slavery) forces battled against pro-slavery forces (as Kansas' determination on slavery was in violent dispute). "Rebel Yell will always be Rebel Yell. Rebel Yell is one of those old throwbacks. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. Lets be honest were talking about a $15 bottle of bourbon. I live in Alaska, by the way. I have seen Father, ordinarily a model of reserve and dignity, leap up in the Metropolitan Opera House and let loose that piercing yell.". To me, those moves are deserving of criticisms about erasing history, but I wouldnt put a roller coasters and a monument in the same category or even in the same discussion. With the updated packaging,now is the perfect time to capitalize on thismomentum. ELTepes 2 yr. ago That's good to know. 6, a bourbon blend consisting of three primary bourbons aged for varying periods of time is unique. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. It's those quiet rebels you really have to worry about. So it made sense that something with the name rebel in it was referencing the nickname given to the Confederates in the Civil War. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. That being said, I think taking offense to the name change, claiming it is rewriting history, and refusing to ever go to the park again is just downright silly. Four Roses Bourbon (1L) $34.11 (100cl, 40%) Tasting Note by The Chaps at Master of Malt Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. Rebel Yell is the name of a brand of bourbon whiskey made in Kentucky. Rebel Yell marketing support will increase by223% in 2015 vs. 2014 to help support thenew packaging and innovation launches. And of course 'Racer' refers to its ride design featuring two tracks where trains race each other throughout its hilly course. Composition: 68% corn, 20% wheat, 12% barley Aged: 10 years in virgin American white oak. The standard price of Rebel Yell used to be right around the $12 mark. A burst of sweet corn erupts from my Glencairn glass before giving way to vanilla, warm . It works just fine in a mixed drink and actually is palatable on the rocks. Thats just awful. But at $15 a bottle and national distribution, it is undoubtedly a lot easier to get your hands on a bottle of Ol Rebel. Rebel Yell Bourbon Name Change This change has been made at the request of Luxco, which renamed its Bourbon brand 'Rebel Yell.' This change is still in effect on store shelves. Yet, it is a wheated bourbon originally created by the Stitzel-Weller Distilling Co. which means it shares an origin story with the unicorn brand Pappy Van Winkle. But as far as affordable bourbon options, Rebel whiskey offers a great learning opportunity. Rebel bourbon is distilled in Bardstown, Kentucky, at Lux Row Distillers. Despite having the vaulted Stitzel-Weller background, Rebel Bourbon is often left out of the conversation when considering wheaters. The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated 'bonded style' bourbon that retails for about $20 for a 750mL bottle. A big, round body with a palate that follows the nose - honey . Both new variants will be in a750mL bottle with screened-printed labelgraphics and at 90 proof. Weller company merged with the Stitzel distilling company (est. Single barrel still says yell. As one of those small minority it has never really bothered me either. It will just make her cry more, more, more. Quick everyone buy up the Rebel Yell bottlings before they are gone! I dont remember ever seeing any historical theming or educational features. In addition to focusing on tradition while producing whiskey in a unique way, this distillery is known for its distinctive style of bourbon. There is just no end to this madness. Given the differences in descriptions of the yell, there might have been several distinctive yells associated with the different regiments and their respective geographical areas. Good Lord, people. It is a borderline value brand and may not be among your first choices in bourbon selections unless you are the most ardent of bargain hunters. Honestly, at first, I thought more about the Billy Idol song. If youve got a problem with a brand distancing itself from the CSA then youre the problem. Thinking of that happening to some of my favorite rides at my home parks in Central Florida, I would probably be upset about a ride losing its identity. Other wheated bourbon brands produced by the Stitzel-Weller distillery: "Mouth" (taste): A big, round body with a palette that directly follows the nose honey, butter and just a hint of dark fruit (plums, raisins). Maybe the barrels that didn't make the cut? While he had no prior knowledge of whiskey, he did have some experience. "I could hear the sound of shots from the direction of Hickory Point, accompanied at intervals by fierce yells," remembered Reeder. Im only speaking for myself and the people I encountered. But more importantly, we cannot white wash history (forgive that wording, please!). The name Rebel Yell recalls the Confederacys armed forces during the Civil War. One last piece of news from the Kentucky distilleryRebel Yell 10 Year Single Barrel, which debuted back in 2016, will be available in a 2,600-bottle run this year. An order was given during a bayonet charge to "yell like furies" in routing the Federal forces under General Irvin McDowell. Kings Dominion amusement park is quietly dropping the Confederate-themed name of its iconic roller coaster, Rebel Yell, and isn't saying whether the decision is tied to the continuing. Blood Oath, David Nicholson, and Ezra Brooks are just a few of the brands produced by the company. I certainly wont miss the kind of people who are that offended, by a name change and dont know the difference between youre and your, (as in your pleasing the pc crowd), or dont know how to spell Busch Gardens. 1872) to form the Stitzel-Weller distilling company in 1910. It was also a favorite of Rolling Stones guitarist Keith Richards. [1] In 1935, a 90 year-old North Carolina veteran was recorded performing it.[3]. However, the addition of ice makes things a little better. While the connection to the Civil War was obvious, the name never bothered me. Not sure why it shows the old one on mobile. Well I am sad to say that after being season pass holders for 20+ years my family will NOT be returning this year! Sometime around 1950, Charles R. Farnsley (former Louisville mayor) had the idea to create the "Rebel Yell" brand to celebrate the 100th anniversary of Weller bourbon. But again, I was never personally offended and never knew anyone who was. Those were some good times. Rebel Yell American Whiskey is a uniquewhiskey blend that combines the smooth andsweet taste of our wheated bourbon with thespiciness of a rye. The phrase you get what you pay for applies quite well to Rebel Bourbon. Both new products provide the opportunityto elevate the image of Rebel Yell, commandhigher price points and deliver higher margins. As I got older and became someone who writes about and thinks about theme parks, I did find the name a little odd for an amusement attraction given the history it was tied to. EXPLORE WHISKEY REBELLIOUS REMIXES Spring Manhattan Bourbon-Amaro Highball Elderflower Smash SEE ALL COCKTAILS Rebel bourbon is also made in Kentucky, and it is known for its strong, fiery flavor. Is Rebel Bourbon the Same as Rebel Yell? Otherwise I would hate to see a Dueling Dragons -> Dragon Challenge -> scrap heap project happen. We all know why your pleasing the pc crowd. For the best. BrokeCal, Rebel Yell Single Barrel 2017 Release. Its got a strong, bold flavor thats not for the faint of heart. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal). The company was eventually dissolved, and production ceased in the early 2000s. Rebel Yell went through a rebranding effort which brought about a couple changes. DEFIANTLY SMOOTH WHEATED BOURBON AUTHENTICALLY MADE, TAKEN DOWN, AND PASSED AROUND BY REBELS SINCE 1849. The distillery is located in Bardstown, a town known for its bourbon heritage. Rebel Yell is way better name than Racer75. A wheated bourbon. (Originally published in, This page was last edited on 10 February 2023, at 16:18. Mash Bill Bourbon and Whiskey Ingredient Guide, Definitive Guide to the Different Types of Whiskey, Copyright 2022 Gentlemen Ranters | All Rights Reserved. Confederate soldiers used the yell when charging to intimidate the enemy and boost their own morale, although the yell had many other uses. One of the earliest accounts of the yell comes from the First Battle of Manassas (Bull Run) during then Brig. In this Rebel Bourbon review, well discuss the history, price, tasting notes, and more. I am curious why the rebranding. The brand bounced back and forth between the Diageo portfolio and the original owners before finally arriving in the portfolio. Wed pool our money, and this guys brother would grab a cheapbottle of whiskey for us. We have to acknowledge and accept our past. For the purists. Stan Freberg began his comedy recording of "The Yellow Rose of Texas" with his version of the rebel yell. Famous bourbon brand Rebel Yell has undergone a rebrand for a new generation of rebels. I find 'Yell' quite offensive. Barrel and Brew was created by four guys with a passion for crafting the perfect cocktails. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. We wanted to offer consumers a higher proof option in this brand family, and this bourbon holds up well with balance of smoothness and flavor, whether providing fuller flavor in a cocktail or as a sipper.. Then suddenly, I stopped seeing it in stores around town. In the glass, Rebel Yell Bourbon Whiskey is the color of old gold with a light-golden hue and moderate legs at 80-proof. The Rebel Yell brand is currently produced at the Luxco distillery. ago It is only a name. There'd be riots for sure! Yep, they did. In an instant every voice with one accord vigorously shouted the 'Rebel yell,' which was so often heard on the field of battle. The original Rebel Yell bourbon recipe used wheat instead of rye in order to reduce grain alcohol content. Rebel Yells new packaging, innovation and, and spirit to this time-honored brand, as well, as the opportunity to speak to an entirely. For more than 150 years, Rebel Bourbon has been bridging the gap between its proud heritage and modern tastes to honor the rebel spirit that lives in each of us. Distilled By: Heaven Hill Distillery / Lux Row Distillers, Mashbill: 68% Corn, 20% Wheat, 12% Malted Barley. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. I think that this is an overreaction but understand the logic of removing a name that might possibly be offensive to a small minority. Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. It is often enjoyed neat or on the rocks. Distillery: Lux Row (likely sourced from Heaven Hill) Type & Region: Bourbon, Kentucky, USA. This change is still being implemented on retail shelves. Weller. Brand of Kentucky straight bourbon whiskey, Learn how and when to remove this template message, https://ohc.library.louisville.edu/ohms/viewer.php?cachefile=1986_52_farnsley.xml, https://en.wikipedia.org/w/index.php?title=Rebel_Yell_(bourbon)&oldid=1138241841, Food and drink companies established in 1849, Articles needing additional references from March 2013, All articles needing additional references, Creative Commons Attribution-ShareAlike License 3.0. Weller bourbon would be purchased by the Sazerac company and produced by their Buffalo Trace distillery, but the Rebel Yell brand was purchased by David Sherman Corporation (now Luxco, who also produce Everclear grain alcohol) and production moved to the Heaven Hill distillery in Bardstown, Kentucky. We talk about bourbon, rye, or any American whiskey here (yes, even Jack). Without fail, it was Yellowstone or Rebel Yell. Ive been going to this park for years but now its tainted. The Lux Row Distillery is moderately sized compared to the big boys throughout the state. The offering has gained a lot of media attention, being named Worlds Best Single Barrel and Best Kentucky Single Barrel of 2020 by Whisky Magazine and Whisky Advocates 2017 Top 20 list at No. New packaging will beavailable nationally starting January 2015 inthe 750mL bottle, followed by the 1.75L bottlerolling out in March 2015. Rebel Yells new packaging, innovation andmarketing support bring a renewed energyand spirit to this time-honored brand, as wellas the opportunity to speak to an entirelynew audience. [6], Another claim is that it derived from the screams traditionally made by Irish and Scottish Highlanders when they made a Highland charge during battle. Use of the "Southern war cry" precedes the Civil War. The yell has often been linked to Native American cries. This is funny. After the Stitzel-Weller company broke up in 1972, Rebel Yell was purchased by David Sherman Corporation, now known as Luxco. The company was founded in 1958 by Paul A. Ackerberg and is now run by his son, David Ackerberg. I suppose if they renamed my beloved American Eagle @SFGAm here in northern chicago, Id be fairly upset. 111 Reade StreetNew York, NY 10013Phone:212-240-9194, Hours:Mon-Fri 4 pm - 4amSat 5 pm - 4amSun 4 pm - 2am, Penelope Bourbon Distillery: A Tradition Of Excellence, It Is Perfect For Sipping Neat Or On The Rocks Wathens Bourbon: A Kentucky Tradition. Overall, Rebel Yell is an entirely expected Kentucky bourbon that lends itself better to throwing back than truly enjoying. The brand was established after Prohibition in the 1940's. Changing it just seems to serve no purpose and make the park seem more bland. Check out what we are up to! How it starts deep and ends high, how it rises into three increasing crescendos and breaks with a command of battle. Rebel Reserve will also be updated and now called Rebel Yell Small Batch Reserve. As a result, to avoid further confusion, we used the names interchangeably throughout this post. The move has been met with serious opposition by some fans. I've heard the 10-yr is the same juice from the Old Fitz decanters. The original recipe for Rebel Yell Bourbon was introduced in 1849 at the Stitzel-Weller distillery, known for using wheat in replacement of rye in the mashbill. Please check your entries and try again. Over the decades, he has worked in nearly every capacity within the alcohol industry including whiskey distiller, brand ambassador, marketing manager, public relations strategist and brand consultant. In 2019 Rebel Yell went through a rebranding effort. Imagine how much the 'woke' folkswould flip out if they saw the old Rebel Yell labels! They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. Below are frequently asked questions regarding Rebel Yell and Rebel Bourbon. Award-winning Rebel Yell bourbon dates back to 1849. Rebel Yell 10 Year Details. As a note, we compare prices from various Total Wine locations across the US. Someone might need to find something more important to worry about than the name of a roller coaster that doesnt belong to them. There is some debate on whether or not rebel yell and rebel bourbon are the same, but many people believe that they are. Orphan Barrel Whiskey Distilling Company bottles a small number of rare, aged Bourbon whiskeys from a variety of producers and stores them at George Dickel Distillery in Tullahoma, Tennessee. I cant see how the purpose of the roller coaster was to teach anyone about the Civil War or the Confederacy. Imageused underCCby Mr. Gray. [3], Several recordings of Civil War veterans performing the yell exist. Rebel Yell Bourbon was started in 1849 by an individual known as William Larue Weller who was one of the first people to replace rye with wheat in his whiskey mash bill. But Racer 75? This may be one of the most underappreciated wheated bourbons available. The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville. Review: The Coaster at Goats on the Roof | Mountain Coaster, Review: Goliath at Six Flags Great America, Review: Twisted Timbers at Kings Dominion, Outlaw Run at Silver Dollar City | Full Review, Dollywood 2019 Trip Report: Part 2 Luminights & Lightning Rod, Dollywood 2019 Trip Report: Part 1 Wildwood Grove & Dragonflier, Destination Connecticut: Wooden Coaster Paradise, Kings Island Trip Report & Future Speculation, Cedar Point Trip Report Pt 1 Mean Streak Update & Cedar Point Shores. Its a cheap bottle of whiskey and it tastes like one, too. This is just a (smart) calculation by a company looking to avoid a potential PR crisis which these days comes fast, often, and from ever angle. That is really lame. Anecdotes from former Union soldiers described the yell with reference to "a peculiar corkscrew sensation that went up your spine when you heard it" along with the comment that "if you claim you heard it and weren't scared that means you never heard it". On this Wikipedia the language links are at the top of the page across from the article title. Maybe they should just rename it then - to Rebel Yip - since that is more descriptive of that sound anyway? Getting a little punchy here, down in the DeepSouth . The flavors are going to be standard, the mouthfeel will be thin, and a cheap alcohol taste will come with it. McDonald, F., (1978), "The Ethnic Factor in Alabama History: A Neglected Dimension". There is no doubt that wheated bourbon is one of the most underappreciated flavors. That was the only ride from when the park opened that had never changed and now this I guess we will start going to Bush Gardens from now on! Sorry, I missed that. This unique style offers hints of honey and butter followed by a . Thank you. Has something happened to them, or is my state just not able to get it anymore. Need to know: A 100-proof, 10 year old wheater, this is the latest release from Rebel Yell's Single Barrel line. Rebel Yell was originally marketed as a bourbon for the deep south, but this changed in the late 1980s as it became available nationwide. Some examples of other wheated bourbon products include Makers Mark, Larceny, and W.L. Rebel yell refers to a war cry of the confederates. We live in an era in which some people are always going to find fault with something that isnt politically correct. They asked him for a demonstration of the rebel yell, but he refused on the grounds that it could only be done "at a run", and couldn't be done anyway with "a mouth full of false teeth and a stomach full of food". The most notable thing about Rebel Bourbon is their use of wheat. "Charley (Farnsley) concocted it in about 1937, and his uncle (Alexander Thurman Farnsley) owned W. L. Weller, on Main Street, at that time, with the Stitzler-Weller people, and they bottled it for him." Wheated bourbon tends to cause confusion, especially with newcomers to the American whiskey category. I honestly dont see what the big deal isbut then again, Ive never visited KD nor grew up in the south. TheBand of Rebels program will be revampedand refreshed to coincide with the launches. Full stop. The "Rebel Yell" brand was created at Stitzel-Weller in the 1930s (with the idea of distilling it in limited batches for exclusive distribution in the Southern United States). Then arose that do-or-die expression, that maniacal maelstrom of sound; that penetrating, rasping, shrieking, blood-curdling noise that could be heard for miles and whose volume reached the heavenssuch an expression as never yet came from the throats of sane men, but from men whom the seething blast of an imaginary hell would not check while the sound lasted. Midwest Grain Processor acquired the Rebel Yell whiskey brand fromLuxco, a Kentucky distillery that was founded in 1918. Since Pappy Van Winkle led the most current bourbon craze, and the flavor profile has changed as of late, fans want to taste the old Stitzel Weller versions. The companys portfolio includes a wide variety of brands, including Rebel Yell, Evan Williams, Pearl Vodka, and Everclear. To me it was just a name given to a coaster, devoid of any historical or political significance. Per Breaking Bourbon, Rebel Yell uses an NAS or no age statement which simply means that it meets the legal requirement of two years, and we know nothing more about its age beyond that. . Then post them to secondary sites as Dusty's or old label bottels for 2000% the price. I had to do some sleuthing to see what you were referring to. November 18, 2020 in General Bourbon Discussion. But for a while, it was common knowledge the main supplier was Heaven Hill. By 1984, Rebel Yell was distributed nationally.

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