', This website uses cookies to "It just feels like something you want to wear.". For an optimal experience visit our site on another browser. Their prices range from $10 to $18. ?? Photo: Courtesy of Coverboy. "My favorite makeup company went under," Willam says, "I was like, better find a way to get some new free makeup." Real news, real hope. "Just wrapped another great CoverGirl shoot. Were about kicking down the door of thought everywhere and saying, You are bigger and more capable than you realize. May 20, 2021; yats chipotle alexio recipe; workplace accident prevention strategies . Willam wears Coverboy Lip Varnish in TruBlu. To make each of them even more personal, the collection also features two glossy lip toppers. Covergirl has a fresh new face representing the brand and for the first time ever it belongs to a guy. Polished Liquid Lipstick, Roncal says, is not like any other liquid lipstick you've used before. Love the idea of contouring but don't know where to start? or call us at 1-617-450-2300. Once you know yourself and know where your strong points are and how your face works then you use makeup to enhance that," he says. Whoever said it wasn't easy being green was lying. now that CoverGirl has announced that James is its first male CoverGirl spokesmodel. "When she asked me to collaborate, I thought, Absolutely.". Select stories from the Monitor that empower and uplift. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. Hmmm well that joke is ruined, but who cares! "Just fingers. "Fingers work great. That just means more revenue for them.. Barbie ad stars a boy for the first time. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. Let's be honest, a RuPaul makeup collection would be totally off without a nod to Drag Race's weekly Lip Sync For Your Life battle. 2023 BDG Media, Inc. All rights reserved. As brands like CoverGirl discover the influence of social media, young people have more power than ever to dictate what gets sold to them and how it gets marketed to them, Dr. LaBennett says. We are trying out Willam's new line of makeup Coverboy. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same, the statement said, according to the Huffington Post. Together, Roncal and RuPaul created a massive collection that embodies the fun of wearing makeup, in what he says are the shades every beauty lover should have whether they're a down-to-Earth everyday user or a professional drag queen. The Mally. I think theyre kind of making the statement that theyre for everybody, Dr. Goodman says. Use of this site constitutes acceptance of our Hmmm well that joke is ruined, but who cares! By subscribing to this BDG newsletter, you agree to our. If you need help purchasing a product directly from Allure, go to our FAQ. Crypto No person who has ever encountered former Drag Race contestant Willam has ever forgotten him. Breaking gender norms just comes instantly as soon as a boy is comfortable and confident enough to put on makeup. "Everything in life is balance. It seems that almost every day, another former Drag Race contestant is launching their own brand or collaborative collection this year alone, Willam Belli, Aquaria, Trixie Mattel, and more have dipped their toes into the rapidly growing pool of celebrity beauty lines. And the first male face of Covergirl brand. Megan Fox Wore 14-Karat White Gold Nails to the Grammys, With 150 white diamonds, these gold nails are the very definition of. Sequins (matte black, pictured above), Hey Sis (almost-black burgundy) and Mighty Love (deep red) have rich, one-swipe pigment that can be left to dry as is or diffused into smoky looks. 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Did You Hear "Did You Lotion" Growing Up? Hear about special editorial projects, new product information, and upcoming events. How Bill Clinton, as first gentleman, could reshape role of first ladies. Find a more iconic moment Ill wait, musician and makeup artist Talia Mar wrote alongside Charless photo. Coverboy's range of lashes are certainly more catered to drag queens than the average makeup fan, but Willam assures anyone can make them work with the right mindset. Makeup artist James Charles is making history. In the course of a year, teen makeup artist James Charles has gone from starting an Instagram account showing off his impressive work to getting shoutouts from Katy Perry for making history. Jaleesa M. Jones . Easy, breezy, beautiful CoverBoy? Today Im living out one of my biggest dreams and Im currently on set of my first ever TV commercial with CoverGirl, he said with a huge smile. CoverGirl is giving gender stereotypes a much-needed makeover. Charles, a Bethlehem, N.Y., high school senior with 428,000 Instagram followers, announced the partnership with CoverGirl via social media, with the makeup guru mentioning that he had been. .css-4xjy6g{display:block;font-family:RundDisplay,Helvetica,Arial,Sans-serif;font-weight:bold;letter-spacing:0.01em;margin-bottom:0;margin-top:0;-webkit-text-decoration:none;text-decoration:none;}@media (any-hover: hover){.css-4xjy6g:hover{color:link-hover;}}@media(max-width: 48rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:0.9375rem;margin-top:1.25rem;}}@media(min-width: 40.625rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:1.25rem;margin-top:0.9375rem;}}@media(min-width: 64rem){.css-4xjy6g{font-size:1.625rem;line-height:1.2;}}French Braids With Mini Buns Will Give You *Life*, FYI: Exfoliating Gloves Are The Key to Smooth Skin, Hi, We Found the *Best* Round Brushes of 2023. Watch the Stars of RuPaul's Drag Race Explain the History of Drag Culture, Miss Fame Reveals Why It Was So Meaningful to Launch Miss Fame Beauty at DragCon, Watch Miz Cracker of Drag Race Mesmerizingly Apply Her Full Face of Makeup. And with that newfound influence, that generations values are becoming increasingly visible. All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful, CoverGirl said in a statement to Huffington Post. Business, Economics, and Finance. Meet CoverGirl's first-ever CoverBoy, James Charles. "You don't have to glob it on," RuPaul agrees. IE 11 is not supported. Here he is with Katy Perry (that highlight tho!!! It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously. A weekly digest of Monitor views and insightful commentary on major events. In a statement, the makeup brand said that all of their CoverGirl models are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. Get non-boring fashion and beauty news directly in your feed. Hopefully through the beauty stories she writesand the experiences she sharesyou can see exactly why she's in this business. Decades after becoming friends, Roncal reached out to RuPaul about a collaboration, and he unflinchingly accepted. Goldie is a golden base with green undertones and holographic glitter. "You owe it to yourself to take the time to discover and have fun," he advises. He also is known for taking his high school senior picture to another level at Bethlehem Central High School in Delmar, New York. All Rights Reserved. CoverGirl isnt the first cosmetic brand to eschew hegemonic notions of femininity, says Cornell University anthropologist Oneka LaBennett in a phone interview with The Christian Science Monitor. In an industry that has been criticized for not accommodating women of color, the faces of CoverGirl have been diverse: Queen Latifah, Rihanna, Janelle Mone, Dania Ramirez, and Zendaya have all been featured. A major problem Roncal has always had with powder highlighters is that they only look one of two ways: subtle and wet, or so bright it's impossible to blend well. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". CoverGirl announced its newest spokesperson is actually a cover boy. If you're a sucker for glitter and a snatched beat, I can almost guarantee COVERBOY is about to become your go-to brand for all things glam, so let's all take a minute to thank Willam for blessing us with this range: Thank you, thank you, thank you. Don't fix what ain't broke was the approach Rupaul took with the Face Defender, an already-existing Mally Beauty face primer with which he's infamously obsessed. Their prices range from $10 to $18. Of course, Willam's been beating his face for ages. This message will appear once per week "These are the colors that I wear all the time, and they absolutely work," RuPaul says. Fans of Drag Race in particular will get the biggest kick out of the palette's shade names, featuring some of drag's best original slang terms and iconic RuPaul catchphrases. "We were always cheering each other on from the sidelines." Here are some of his different makeup creations that prove just how talented he is. Charles was just named CoverGirls' very first male CoverGirl. "If you put [on] just a little, it will enhance the beauty of your eyes.". Joining the growing list of Drag Race alumni stepping into the makeup industry full force is Willam Belli with his new line Coverboy. subscription yet. Already a subscriber? He's gone and done it again: The 17-year-old makeup artist and recently crowned new face of CoverGirl, James Charles, has blown us away with his recent foray into the trend of Ouija. In the company's 55 year history, there has never been a male star in one of their campaigns. We believe news can and should expand a sense of identity and possibility beyond narrow conventional expectations. James Charles is no exception. Help keep The Christian Post free for everyone by making a one-time donation today. If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup. "Their main target is to eliminate any and all moral standards. His skin and makeup are as flawless as you'd think. In an interview earlier this year, Charles told Marie Claire that makeup is an art form for him. And that influence is powerful. We are trying out Willam's new line of makeup Coverboy. Willam's entire Coverboy makeup line is available now at shopcoverboy.com. Vote for your favorite beauty products now! "It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously We do take kindness seriously, we take love seriously, we take freeness seriously but most other things are not to be taken seriously.". Now, watch fellow Drag Race star Shangela try nine things she's never done before: Don't forget to follow Allure on Instagram and Twitter. She's ready to turn the page following ex-husband's cheating. CoverGirls Instagram posted a video of Charles speaking about his new role. Similar-looking products, two totally different techniques. coverboy makeup name change. I purchased a glitter and a set of lashes. The transformation will take your breath away. All rights reserved. James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming mascara campaign. Can a Jesus Revolution take place again in America? And we shall see what I would look like if I suddenly sprouted blue eyelashes. See for yourself. Companies can also win over younger audiences by making social statements. French Braids With Mini Buns Will Give You *Life*, Your Privacy Choices: Opt Out of Sale/Targeted Ads. retailers. We have a mission beyond circulation, we want to bridge divides. SPOILER, I looked sickening. We want to bridge divides to reach everyone. The news was fittingly announced via Instagram, where Charles regularly posts his makeup looks and has nearly half a million followers after creating an account last year. The three most recent Christian Science articles with a spiritual perspective. Blueball is a vibrant true blue packed with silver star-shaped glitters. You might recognize makeup artist and YouTuber .css-tjvzc4{-webkit-text-decoration:none;text-decoration:none;text-decoration-thickness:0.0625rem;text-decoration-color:inherit;text-underline-offset:0.25rem;color:inherit;-webkit-transition:all 0.3s ease-in-out;transition:all 0.3s ease-in-out;border-bottom:thin solid #6F6F6F;}.css-tjvzc4:hover{color:#595959;text-decoration-color:border-link-body-hover;}James Charless face from his ***flawless senior pictures. Charisma, Uniqueness, Nerve, and Talent, anyone? Why start a makeup line now? Its only 12 and today has already been so crazy. Were known as being fair even as the world becomes as polarized as at any time since the newspapers founding in 1908. In the course of a year, teen makeup artist James Charles has gone from starting an . Although his time competing on the reality series was short-lived because he was kicked off for breaking house rules, he's become one of the industry's most sought-after drag talents due to his long-running comedy YouTube series Willam's Beatdown and his appearance in the hit film A Star Is Born alongside Lady Gaga. A religious liberty newsletter that is a must-read for people of faith. I think its so important to love who you are and be comfortable in your own skin, James told BuzzFeed. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.. Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. Its likely, LaBennett says, that Charles will be welcomed just as casually by his generational peers. Press question mark to learn the rest of the keyboard shortcuts "I am so thankful and excited and cannot wait to show you all what we have in store," Charles wrote on Instagram, announcing that he will appear in ads for CoverGirl's new product So Lashy! Companies are partnering with them to parlay their fame online so that the companies themselves may feel more authentic to Millennial and Gen Z audiences.. Since its founding in 1985, Toronto-based MAC Cosmetics has worked with such LGBQT celebrities as RuPaul and KD Lang. If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup artists, boys, girls, and virtually everyone else who can appreciate a good lash and a bold lip. But will more men follow his lead? American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. You read that correctly: The newest CoverGirl is a boy. This allows those pushing the agenda to rebuild society in man's image not God's with government as the ultimate giver (and taker) of our rights," he added. Whereas many matte liquid formulas make you sacrifice comfort for wearability, she ensures this one stays put without causing a fuss on your face. "I barely wash my own brushes, so Im not trying to tell people they need to make more work for themselves," he says. I was staring at him with my jaw dropped, wondering how he got his eye makeup so perfect and why my cheekbones have never looked that contoured/amazing in my life?! "Very durable. All rights reserved. Tea. Im still confident as a boy and I will always be a boy. Charles, a 17-year-old makeup artist from New York, will be CoverGirl's first-ever male 'spokesmodel. If youre looking for bran muffin journalism, you can subscribe to the Monitor for $15. "I'm aware of the other drag artists with makeup lines . Gem is . Were run by a church, but were not only for church members and were not about converting people. James Charles is no exception," the beauty brand said in a release. This Chemical Peel Majorly Healed My Hormonal Acne, I Tried the New Long-Lasting Botox Alternative (!). Blog Home Uncategorized coverboy makeup name change. "I put [one of these lipsticks] on in the morning of DragCon; I essentially made out with 400 drag queens throughout the day, and it never came off," she says. "I think what makes COVERBOY different is that it is designed to make everyone look glamorous, its not just for drag queens," he adds. Nor is it the brands first attempt at breaking down barriers. In the design process, Willam wanted to ensure that each product was easy to use and didn't require brushes or any complicated application techniques. "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful," the company said. In another message he added: "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. The brand also released an official press release ofthe news, in which they shared that Charles has all the key elements of a CoverGirl: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. Get ready for some exciting news. Roncal wants to make it extra clear that while sponge eye applicators have a bad reputation, the one included with this palette has intention behind it. Yahoo Beautyreports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several social media platforms, such as YouTube, where he posts instructional videoson beauty styles and products. The perfect tummy control bodysuit, a popcorn gadget, more bestsellers starting at $8. "I like attention, and this makeup will certainly help anyone wearing it stand out," he tells Allure. CoverGirl had this to say over their collab with James: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they . Latest book reviews, author interviews, and reading trends. Ad Choices. Each of them contains just enough glitter to give them a wet-looking finish, but not so much that they're uncomfortable to wear. Condragulations serves intense coral pigment that can be worn on its own, meanwhile Lippy offers sheer iridescent shimmer that adds a touch of pink to any lip shade. 2023 BDG Media, Inc. All rights reserved. "I love to run Goldie down the front of my shin or on my collarbone," he tells Allure. Much like Willam's personal brand of drag, this makeup was intentionally designed to draw eyes.
