Google makes changes to their algorithms frequently. However, there are some changes that are larger and aim to enhance search results significantly. Recently, Google officially announced a major change to address criticism of its inability to provide relevant search results. If you have noticed, Google’s searches are full of article sites from websites such as About.com, EzineArticles.com, and Squidoo.com. In the beginning, these sites provided useful and original content. However, Search Engine Experts and online marketers have used them as ways to build links over the years. If you carefully read these articles, the marketing angles and links are very easy to spot. The contents of these sites are often copied from another with different links. Google has taken this step to ensure that content providers publish original quality and useful content.
At Faircube Consulting, we stay on top of these algorithm changes to ensure that our online marketing campaigns are stable and produce expected results. Another trend is the attention to the social media and online interaction in the digital communities. As such, we consistently broaden our marketing strategies to meet today’s changing technologies and demands.
For us at Jacob Tyler, we are not worried. We know that with online marketing, changes are constantly happening and we need to roll with the punches and stay on top of the trends. In the past few months we have begun to adapt our methods of helping clients. We have broadened our aim of SEO to encompass other forms of online marketing. We have noticed the extreme importance of social media and online interaction and are now helping our clients stay active and successful in digital communities. We are broadening our online marketing tactics even further by adding tactics like email marketing and social review sites to generate demand for our clients.
For more information on the recent Google algorithm change, please check out the following article:
http://www.nytimes.com/2011/02/26/technology/internet/26google.html
