It is simply amazing to see the huge growth in social media marketing and reading the myriad of social media stats that come our way each day. During a presentation by Karim Kanji, the following facts raised a few eyebrows that I’d like to share.
Google makes changes to their algorithms frequently. However, there are some changes that are larger and aim to enhance search results significantly. Recently, Google officially announced a major change to address criticism of its inability to provide relevant search results. If you have noticed, Google’s searches are full of article sites from websites such as About.com, EzineArticles.com, and Squidoo.com. In the beginning, these sites provided useful and original content. However, Search Engine Experts and online marketers have used them as ways to build links over the years. If you carefully read these articles, the marketing angles and links are very easy to spot. The contents of these sites are often copied from another with different links. Google has taken this step to ensure that content providers publish original quality and useful content.